Jackson Choi

designer . thinker . educator

I was trained as a graphic designer, but my interest and specialty has been extended to different disciplines of design including visual communication, film and animation, interface design, and the latest move is interaction design.

After 6 years of special effect and art direction profession in movie business, I started my own design studio handling wide variety of design jobs, such as brand design, storyboarding, exhibition design and special props production. These experiences boarded my perspective towards design opportunities and the very nature of problem solving.

Then I entered into design education. It created an excellent platform for me to share what I have learnt and experienced with young creative talents. The interaction and group dynamic were amazing especially when you can actually SEE the growth and development of youngsters everyday. The latest challenge is to develop new academic curriculum that caters to the needs of the rapidly changing industry.


Curriculum development, industrial collaboration, academic writing, interaction design, information design, concept visualization, typography, user research, motion graphics, interface design

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